1. The first thing you need to do is to have some way to track your success. One of the biggest mistakes the people usually does while creating an effective marketing strategy. So it is very important to keep noticing the success as well as the unsuccessful of the business.
2. While trying to choose the marketing strategy implement only one at a time so that you can manage all the process in the marketing campaign. By implementing one campaign at a time you can tell that which one will give you the best return on investment.
3. Keep on test new marketing strategies even after you have found out and applying a successful one. One thing you remember that each business is unique and each e-commerce market is different.
4. Get feed back from the customers regularly. So that you can know that how your products and services are reaching and accepting by the customers. Ask them how they found out about the e-commerce site and that will give you a good indication on whether or not your e-commerce marketing strategy is working or not.